A business’s brand encompasses several things; this is not a territory ruled by a nice-sounding name alone. Your brand is an overall image that represents how good you are doing your job as an entrepreneur and how your merchandise is performing in the market. Having said that, you need to rally every department in your company to accomplish strategies that will make your brand catch the attention of your customers and eventually gain their respect. When done superbly, a business can enjoy being a brand that customers automatically associate with satisfaction and excellence.
Here are seven perennial pieces of advice you can use to empower your brand and make it leave an impressive mark on your customers’ minds.
#1. Design powerful visual elements
Strong brands don’t solely depend on creatively-designed logos. While it’s imperative that your business sports an artistic insignia as its face, it’s equally important that the overall look of your enterprise is appealing. It helps if the visual elements of your business bear a sense of uniformity.
For instance, the colors and shapes in your logo should be reflected on your other business effects like your physical store, your packaging, your uniform, and whatever else you can think of. By making your trademarks consistently seen on your merchandise and your store, it will be easier for your target audience to remember you.
Another thing you should consider when coming up with a logo and other aspects that require designing are elements such as color, font, and layouts. Different colors are interpreted by different customers and they have a tendency to buy depending on what tickles their fancy. For instance, green is often associated with life and nature so companies that want to appeal to environment champions.
#2. Incorporate values
It’s not just the looks that make a brand attractive the heart in its core also matters. Customers appreciate it when business owners uphold core values through their products and service. The good news is that you have a lot of good stuff to choose from.
Among the favorites of many companies is being socially responsible. Entrepreneurs take it upon themselves to build organizations that will look after certain groups in the community like underprivileged schoolchildren or elderly people and split their profits to help these citizens. If you’re the kindhearted person your staff takes you for, you can also do your share of social work by sponsoring a specific assembly.
#3. Come up with a unique selling proposition
In these times where nearly every product imaginable is already in the market, standing out can be quite a challenge. This is why it’s recommended that you come up with a unique selling proposition (also known as USP) as soon as you begin the conceptualization stage.
Your USP is your advantage over your competitors, because it is what your customers will specifically enjoy and benefit from when they buy from you. The more distinctive your USP is, the likelier it is for customers to think of you when they need something in particular.
#4. Commit to high quality
Your brand is only as good as your worst product so it’s crucial that all your merchandise as well as your after sales service is of the best quality. Not all customers are easy to please. While some are able to appreciate average products, there are some who can be too perceptive they can practically taste the change you made from butter to margarine. The point is, if you want your business to earn a good reputation, you need to carry out the best possible merchandise and customer service you can deliver.
#5. Be on the radar
Believe it or not, not all businesses have their websites. To be fair, though, the owners of those businesses have their reasons. Having said that, it is advisable that you take advantage of the benefits of having an active online presence. If you already have a website then good for you, but the real question is if it’s as hardworking as you are.
Whether your website is an online store or simply a place where customers can get to know you better, spruce it up with texts and photos that are visually pleasant. Also, make your website easy to navigate and detailed so that customers stay engaged and not abandon their shopping carts. You should also use social media and interact with your customers often. By being responsive, not only you will gain the confidence of your patrons, your brand’s image will also be strengthened.
#6. Establish partnerships with similar businesses
The competition within your industry may be more or less cutthroat, but it doesn’t mean you can’t be friends with the owners of your rival businesses. Instead of spending precious time scheming how you’ll beat them, explore the opportunities of working with them. Being able to pull others forward is a sign of a mature business owner so be socially-responsible together and participate in events that can promote both parties.
#7. Solicit feedback
What your customers and partners have to say about your product and service plays an important role in the establishment of your business’ name. Thus, take the time to reach out to these people and ask for their feedback. It can be an online form or a sheet of questionnaire in your store. You can also use your social media accounts to accommodate comments and suggestions that can help you better your service.
If you think about it, the methods to empower your brand are not that hard, but to be fair, they all require hard work and patience. The bright side is that when you become used to carrying out strategies successfully, excellence will become your brand’s battle cry.