Jambojet is diversifying revenue streams after entering a new deal with Global Onboard Partners to offer onbboard advertising.

“This partnership opens up a new revenue opportunity for the airline. We are happy to offer this new medium on advertising using Global Onboard Partners technology on our aircrafts. We are constantly looking for opportunities such as this one that enable us to generate non-ticket revenue,” said Jambojet CEO Willem Hondius.

Global Onboard Partners is a US-based aviation graphic and digital advertising company. With the addition of Jambojet, the global advertising firm is looking to effectively reach more than 350 million consumers annually.

“Onboard advertising is one of the few mediums where brands have the full undistracted attention of highly desirable, consumers in a calm, distraction-free environment,” said Global Onboard Partners CEO, Kirk Adams.