Jaguar Land Rover has launched its latest luxury vehicle in Kenya through its franchise holder RMA Motors as it seeks to tap into the increasing demand for premium car brands. The Jaguar F-Type (F-PACE) is a performance SUV designed and engineered to offer agility, responsiveness and refinement that all Jaguars are renowned for together with dynamics and everyday versatility, Jaguar director of design Ian Callum said.

“It offers all of the interior space you would expect and more, but because of our disciplined approach to surfaces, proportions, and purity of line, we have designed what I consider to be the most balanced, most attractive vehicle in its class,” Callum said. Developed using Jaguar’s Lightweight Aluminum ArThechitecture, the all-new F-PACE combines purity of line, surface and proportion with F-TYPE-inspired features such as the powerful rear haunches, fender vents and distinctive tail light graphics, the manufacture said.

The new model can carry five occupants. Its stiff body structure comprises 80 per cent aluminum. The demand for luxurious cars has been on the rise in Kenya in the wake of an increased consumer appetite and spending, mainly by the business class and politicians.