Nairobi is among six other global cities which will be hosting this year’s global two-day Social Media Week independent (SMWi) between September 12 and 16. Nairobi will be second city in Africa after Nigeria’s Lagos to host the conference.

The event themed “Harness the power of technology and social media to transform businesses, culture and lives” will simultaneously run in five other cities of London, Rome, Sao Paulo, Miami and Mumbai.

“This will act as a leading platform that will curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world,” said Rita Gitobu-Njuguna of Go Gaga Experiential, SMWi’s Kenya franchise holders at a launch in Nairobi on Wednesday.

The conference brings together stakeholders to discuss technology’s role in the country’s future and what it means for the global market.