NAIROBI : Safaricom has rolled out a 60-day promotion dubbed ‘Shangwe Mtaani’ to mark its 15th anniversary. The company plans to spend Sh100m to reward more than 116,000 customers with devices, airtime and cash prizes.

To subscribe, customers will have to send their names a code, after which they will answer questions at the cost of Sh5 per SMS. Then they will be entered into weekly and grand draws according to regions.

“Unlike other national promotions that had only one grand prize winner, we are now going to be recognizing our customers from different regions in the country. But as we seek to know and interact with our customers more intimately, we have had a rethink about how we recognize customers,” said Sylvia Mulinge, consumer business director.