President Uhuru Kenyatta yesterday pitched for Kenya as a tourism and investment destination at the ongoing international expo in Milan, Italy yesterday.

The president invited the Italian market to sample Kenya’s tourism products and explore possibilities of investing in real estate and infrastructure among other sectors

In a communiqué from Milan, Uhuru who is on a four-day official visit in Italy challenged investors to use Kenya as a platform to penetrate the Eastern African market.

“Kenya is unique. We welcome companies to invest in energy, infrastructure, trade ICT, real estate and to take advantage of Kenya as a hub to Eastern and Southern Africa,” the president told exhibitors at the expo, which has attracted more than 180 countries.

Uhuru’s delegation includes Cabinet secretaries Joseph Nkaissery, Phyllis Kandie, Hassan Wario, Amina Mohammed, Najib Balala and Attorney General Githu Muigai.

Italy is one of the largest European market sources for Kenya’s tourism, serving mainly the North Coast of Kilifi and Malindi.

In the first six months of this year, arrivals from Italy were 14,943, after Germany’s 16,845 and UK which led with 44,019 visitors. Expo Milano runs for six months, having commenced on May 1 to October 31, with over 20 million visitors expected to attend. Kenya is mainly promoting tourism and agricultural products. On Monday, the
event was reserved to highlight Kenya at the expo.

President Kenyatta expressed confidence that the country’s tourism industry would gain traction from the event, with statistics indicating Kenyan stand was receiving 6,000 visitors a day.

Kenya’s business community led by the Kenya National Chamber of Commerce and Industry will also use the event to meet their Italian counterparts, to explore opportunities for partnerships.