New Uchumi Supermarkets chief executive Julius Kipng’etich has launched a programme to refurbish the retail chain’s stores.
The struggling retail store has seen many of its branches lose customers to competitors due to inadequate supplies. The new measures will start with the flagship Sarit Centre Hyper in Nairobi’s Westlands area.
The Sarit branch had also come on the spot after it was reported that the Sarit Centre management was hunting for another retail store given Uchumi’s current problems.
Dr Kipng’etich, who joined Kenya’s oldest supermarket chain last week from Equity Bank, said the shops would be redesigned with the customer in mind. Uchumi has had to borrow significantly to pay its suppliers, a situation that has weighed on its performance.
“We want to improve the customer experience across our entire network. Over the next three weeks, our Sarit Centre shop will be better stocked and customer-friendly, giving our customers a wonderful shopping experience.
“Our new theme is: The king of fresh,” said Dr. Kipng’etich.