Orange has rolled out its 3G network in West Pokot County, in a bid to extend its network coverage to remote regions. The rollout is part of a wider strategy that will see Orange connect 35 more sites across the country as it widens its reach, especially in the rural places.

So far, Orange has 41 new 3G sites across the country. The firm sees the move as a way of boosting e-commerce through hand-held gadgets such as mobile phones due to high Internet connectivity speed.

Company CEO Vincent Lobry said that ICT has become a key focus area for the county governments as they seek to deliver services to citizens.

“Orange is proud to be undertaking this network expansion as we seek to strengthen our national broadband reach across the country. ICTs are integral for the growth of business and access to information,” Mr Lobry said.

He added that the network will enable consumers enjoy better voice quality and access fast Internet speeds. The 3G rollout has already taken place in Nairobi, Mombasa, Kisumu, Thika, Malindi, Diani, Machakos, Maseno, Nakuru, Eldoret and Kapsabet.

Investments in its infrastructure led Orange to increase its market share to 10.8 per cent from the previous quarter’s performance of 10.0 per cent as per the Communication Authority latest industry data.

Orange joins other telcos that have been upgrading and expanding their 3G network such as Airtel Kenya and Safaricom, to ensure consumers enjoy high speed network as they await 4G which is considered super reliable.